I use the label “Lightrock Entertainment” to publish the products, for which I am solely responsible. Up to now it was only one commercial game: “Space In Motion: FutureTrade” (2000 – Germany, Austria and Switzerland).
Someday I had to register for a forum – maybe it was on gamedev.net – and I could the idea to to create a personal name from my label to be connected with it. That way the title “Lightrocker” was born and is being used for a lot of accounts. And I had never the problem that the name was already assigned.